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by Matt Hodgson Director/Writer “Endless Summer”— Part 3 Once we had the green light from Lagoon and Coca-Cola we were on the clock. The goal? Take the So-Cal surf/beach vibe to Lagoon—nearly 736 miles away in Farmington, Utah—and do it before autumn hit, temperatures plummeted and Lagoon transformed for Halloween. Matt Williams (cinematographer) was on [...]

“Endless Summer”—Part 2  by Matt Hodgson Director/Writer It’s one thing to conceive an emotionally powerful campaign idea, and a completely different thing to realize it. I wanted to write a quick post today about the team that I have been lucky enough to partner with on this project over the past eight months. These are [...]

“Endless Summer”—  Part 1  by Matt Hodgson  Director / Writer There’s always a lot of excitement around the launch of Lagoon Amusement Park’s yearly ad campaign and this season is no exception. In fact, as Lagoon begins to celebrate its 125th year in business and launch a new, one-of-a-kind surf-themed coaster named “BomBora,” the feeling [...]

With a full slate of summer blockbusters rolling out over July 4th, it was the perfect week for Coca-Cola and Lagoon Amusement Park to hit the cinema with stop-motion visions of sizzling summer fun and icy cold refreshment created by Matt Hodgson (director/writer) and Matthew Williams (director of photography). The spot titled, “Stop-Motion Refreshment” was one of [...]